You have no items in your shopping cart.

Privacy Policy


Our Privacy Policy underscores Allureluv's commitment to safeguarding the information of visitors to the Allureluv website ("Visitors") and individuals who register to utilize Allureluv services ("Customers"). It elucidates the procedures for the collection, storage, retention duration, purposes of processing, and outlines individual rights concerning this personal data. Allureluv adheres to the guidelines set forth by the EU General Data Protection Regulation (GDPR) and other relevant data privacy regulations.

We kindly urge you to carefully review the following information, which elucidates our Privacy Policy and procedures pertaining to the information we collect through our website, your utilization of our services, and our marketing initiatives. If you do not concur with this Privacy Policy and our practices, you have the option to refrain from using our website, abstain from registering for our services, or opt out of our marketing communications.



Is My Personal Information Safe?

All information you supply to Allureluv is kept confidential. We do not sell or distribute your information to any third party, at any time, for any reason.

Why Do You Need My Email Address?

We utilize your email address solely for prompt and efficient communication regarding your order. This includes notifying you when we receive your order, when it has been shipped, and providing tracking updates.

For those who have subscribed to our mailing list, we send product updates, promotions, and news via email.

If you ever wish to unsubscribe from our mailing list, you can find an unsubscribe link at the bottom of every email.

Is My Credit Card Safe?

Certainly. We take security seriously. We employ SSL (Secured Socket Layer) encryption to ensure that all data is securely encrypted, offering the same level of protection used by banks. Your information is safeguarded throughout the process.

Importantly, we do not retain your credit card or bank credentials details. In fact, we have no knowledge of them whatsoever. When you make a payment for an order, you are redirected to the websites of banks or Buy Now Pay Later (BNPL) providers, and all the information you provide is transmitted directly to them, enhancing the security of your sensitive data.

Can you erase all of my information?

We are 100% compliant with GDPR policies, which means that at any time, you may request that we erase all your information, including your order history.

We have developed streamlined procedures to handle these requests promptly. Just get in touch with our customer service team and submit your request.

Our goal is to process all information erasure requests within the same business day.

Please be aware that erasing your order history might potentially complicate the fulfillment of your warranty cover. This is because we may need additional effort to ascertain if the product was directly purchased from us and the date of purchase.



This Privacy Policy outlines how Allureluv handles personal data gathered when you access or use the Allureluv website or Services, as well as through Allureluv's marketing activities. When collecting personal information from (i) Visitors to the Allureluv website, (ii) Customers registering for Allureluv Services, and (iii) personal information received from you through our marketing endeavors, Allureluv functions as the data controller for your personal data, as delineated in this Privacy Policy.

The terms and conditions of this Privacy Policy pertain to Allureluv and its affiliated companies. Depending on the specific affiliated company you have engaged with and the circumstances involved, that particular company may be deemed the data controller for that particular case.



Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.



Personal information shared with Allureluv when accessing the Allureluv website is utilized for several purposes, including the management of your relationship with Allureluv and enhancing your personal interaction and experience with our brand. This encompasses tailored advertising and customized offerings.

When you choose to create an account on, we will request your email address, first name, last name, and gender specification.

Upon signing into your Allureluv account, we will ask for your email address. Should you opt to use your Apple or Google accounts for logging into, we will request your account details for authentication.

For orders placed on, we will require your shipping address, first name, last name, optional company details, company address, billing address, postal code, city, phone number, and cardholder data.

When you seek to contact support through the Contact Support form, we will request your email address, phone number, and country of correspondence. Alternatively, you can reach out to us through the Zendesk contact form. We encourage you to review their Privacy Policy and Terms of Use before using the Zendesk contact form.

Upon subscribing to our newsletter, we will ask for your email address.

For those who subscribe to the Volonté newsletter, we will request your name and email address.

If you wish to apply for current job openings on our career page, we will need your first and last name, email address, a photo, and professional information. Subsequently, you will be directed to the TalentLift webpage. We recommend reviewing their Privacy Policy and Terms of Use before registering.



Use of the website

Data provided to Allureluv through access to serves the objectives of overseeing your association with Allureluv, enriching your individualized experience and engagement with Allureluv, and tailoring advertising and offerings to your preferences.

Contact forms and e-mail communication

Allureluv's website features Contact Support forms that facilitate communication with our Support teams. To enhance response efficiency, we may request additional information when you complete these contact forms, which may include your email address, phone number, and country of residence. Depending on the nature of your inquiry, Allureluv will specifically handle the data provided on the relevant form to fulfill the objective of responding to your request, improving our services, and keeping you informed about Allureluv products. For these purposes, this data may be shared with third-party service providers like Zendesk.

In processing your personal data for the aforementioned purposes, Allureluv is driven by its legitimate interest in addressing your inquiry.

Receiving Allureluv newsletters and direct marketing

If you provided your email address to receive the Allureluv newsletter and/or shared your name and email address to receive the Volonté newsletter, we may have gathered personal data associated with those email addresses.

By subscribing to our newsletters, you will receive promotional emails, including messages about Allureluv products. For these purposes, this data may be shared with third-party service providers such as MailChimp and Omnisend.

Subscribing to the Allureluv/Volonté newsletter is entirely voluntary, and it is based on the consent you have granted. You have the option to unsubscribe at any time. Upon unsubscribing, you will no longer receive email notifications concerning Allureluv products and/or services, and your personal data will be anonymized and stored on an unsubscribed list for a period of five (5) years from the date of unsubscribing. This is carried out in accordance with our legitimate interest in maintaining a record of compliance actions taken.

Managing online purchases

When you decide to make a purchase on, we will handle the personal data you have provided to us as part of your order. To fulfill the contract, mandatory fields are identified for processing, analyzing, and facilitating your purchases. This includes processing payments, issuing refunds, and conducting fraud detection and prevention measures.

Upon the completion of the contract's processing, your personal data will be restricted from further use and will be deleted following the expiration of retention periods as stipulated by tax and commercial regulations.

For the delivery of the ordered goods, we will share your personal data with our logistics service providers as necessary.

During the payment process on, we collaborate with payment service providers. Depending on your chosen payment method, we will transmit the essential personal data required for payment processing to the selected payment service provider. In certain instances, payment service providers may collect the necessary payment data themselves, either on their own websites or through technical solutions within the ordering process. We recommend reviewing their Privacy Policy before making a payment.

Furthermore, we may disclose personal data to our service providers, who will use it for the purposes of fraud prevention and streamlining our payment procedures.

Security of your data

In accordance with our legitimate interest in safeguarding the well-being of our employees, customers, business associates, and our assets, we may process personal data, including log files, IP addresses, traffic data, metadata, incident reports, and information from data breaches.

To prevent unauthorized access or disclosure, maintain data accuracy, and ensure the appropriate use of this data, Allureluv employs reasonable technical and organizational measures for the protection of your personal information. These measures include, but are not limited to, minimizing the processing of personal data, pseudonymization, and anonymization of personal data as soon as feasible. Additionally, Allureluv continually assesses and enhances various safeguards to uphold the highest standards in data privacy.

While Allureluv adheres to industry best practices for secure data storage, we cannot guarantee that the measures we undertake, whether technical or organizational, will be absolutely sufficient to entirely shield your personal data from potential unauthorized access or use. Furthermore, to the fullest extent permitted by applicable law, Allureluv cannot ensure the security of your information when it is in the possession of other parties. However, in the event that we detect any such attempt, we will promptly notify you of a potential security breach through your provided contact address.

Retention period 

Allureluv will keep your personal data for as long as necessary to fulfill the purpose for which it was collected or as mandated by relevant laws. We will remove your personal data once it is no longer needed for the specified processing purposes and when there are no legal requirements obliging us to retain it.

Personal Data sharing

To provide you with enhanced service and comprehensive support, please be aware that your personal data may be shared with Allureluv affiliates. Additionally, your personal data may be disclosed to the operator of our services and their advisors in the context of corporate events such as mergers, consolidations, restructurings, substantial asset sales, bankruptcy proceedings, or other corporate reorganizations, all in accordance with this Privacy Policy. In cases where legal requirements or the protection of our rights or third-party rights necessitate it, Allureluv will share information with public authorities, such as law enforcement.

Allureluv employs various tools, third-party service providers, plugins, and other technologies to pursue our legitimate interests, which include web analysis, enhancing your website experience, personalization of our offerings, and optimization of our IT support, accounting, legal, HR, marketing, and sales services. For such activities, we also collaborate with affiliated Allureluv and Foreo companies. Notably, Allureluv Adria d.o.o. is engaged in the maintenance of our websites, support for online sales processes, marketing, promotion, social media engagement, PR, and customer care services. We utilize Zendesk services as a data processor for chat and customer support. Automatic purchase-related emails are sent to all our customers through the Mailchimp add-on.

In order to ensure proper routing and connectivity, Allureluv utilizes network operators and/or other communication service providers.

Allureluv collaborates with third-party service providers to the extent required for them to perform specific actions on our behalf. We may share personal data with trusted and verified third-party service providers. These service providers are situated in the EU, UK, or US and have undergone security audits to ensure an adequate level of personal data protection.

To enhance your user experience, optimize our services and offerings, Allureluv may introduce additional tools or engage new third-party providers. We will make efforts to notify you of such changes by updating this Privacy Policy in a timely manner.

Allureluv employs social networks (such as Facebook, Twitter, Instagram, Weibo, Facebook Intimina, Twitter Intimina, Pinterest Intimina, Instagram Intimina, and Youtube Intimina) for customer communication and product promotion. For detailed information about the use of cookies and advertising tools that we utilize, please refer to our Cookie Policy.

For security purposes and to prevent spam and bots from making inquiries, Allureluv employs Google reCAPTCHA. More information can be found in Google's Privacy Policy.

Your rights related to the processed data

As a user, you possess certain rights concerning your personal data handled by Allureluv. You have the right to inquire about the personal data Allureluv holds about you and the purposes for which it is stored. Furthermore, you can rectify inaccuracies in your personal data or request its deletion if such storage is inappropriate or no longer necessary. When legal conditions are met, you are entitled to data portability and the ability to restrict the processing of your personal data. You also retain the right to file a complaint with a supervisory authority regarding the handling of your personal data.

If the processing of your personal data is based on your consent, you can withdraw that consent at any time, effective for future processing, without needing to provide reasons.

You have the right to object to the processing of your personal data on grounds related to your specific circumstances, provided that the data processing relies on a balance of interests.

Additionally, you have the right to object to the processing of your data for direct marketing purposes at any time, including profiling in connection with direct advertising.

Furthermore, you are entitled to not face discriminatory treatment from Allureluv for exercising your rights under applicable data protection laws.

For any questions or requests related to accessing or deleting your data, please contact us. Upon receiving your request, we will respond within one month. It is important to specify the basis and channel through which you shared your personal data with Allureluv so that we can efficiently address your request. Please note that Allureluv may request additional information to confirm your authorization to submit a specific request.


Allureluv employs specific online marketing tools, cookies, and similar technologies. Consequently, Allureluv processes the personal data of website Visitors or individuals who have clicked on our online ads in conjunction with our business associates. These technologies may generate certain identifiers, details about the devices you use to access the website, and additional information pertaining to your interactions with the website.



Allureluv is committed to not knowingly collecting information from individuals considered children under their local laws. We strongly encourage parents and guardians to actively oversee and engage in their children's online and mobile activities and interests. Children under the age of 16 may only provide their information if a parent or guardian has granted their consent, as required by applicable law. If you have reason to suspect that a child below the minimum age has shared personal data with Allureluv without the requisite consent, please contact us and we will make reasonable efforts to promptly delete that data.



If you transmit personal data of third parties to Allureluv, you hold the responsibility of ensuring a valid legal basis for such sharing involving third parties or data subjects. Allureluv may request proof that such personal data is shared in compliance with legal requirements. Allureluv will make diligent efforts to ensure that the personal data of third parties is processed, managed, and collected in a manner consistent with your own personal data. Nevertheless, the onus is on you to secure consent from third parties for the use and processing of their personal data. Furthermore, it is your obligation to be well-informed about and adhere to the relevant local data protection laws when processing and sharing personal data with Allureluv.



Should you have any questions regarding this Privacy policy, or the protection of the personal data, please contact us.